Production Notes
| I really like Apple's
Switch ad campaign, which is what prompted
me to do my original Switch
parodies. And I really don't like Apple's
Music Store ad campaign ... which is what promted me to do
my
American iPod parody. When I first saw those
commercials with various people singing along to tunes
only they could hear in their iPod earbuds, their mediocre performances
reminded me of those on American
Idol. "Hmm," I thought, "Idol sounds
a lot like iPod!" And
thus it began. |
American iPod took the shortest time to produce of all my
Flash animations. Not counting the weeks I spent waiting for
my buddy, Paul Barnett, to come visit me in Brooklyn
for a recording session (you know how Borough-phobic Manhattan
folk
can be!), the total time
for production was only about 20 hours. Most of the time was
spent drawing caricatures of the players—Steve Jobs,
Simon Cowell, Randy Jackson, Paula
Abdul, and Ryan Seacrest.
Since the commercials have all-white backgrounds, there wasn't
much else to illustrate.
The only other Object that took some considerable effort was
the iPod itself, and its dynamic headphones wire! If you watch
the animation closely, you will notice that the headphones
wire moves naturally and follows Steve's movements. The wire
is actually a single line vector with a few Bézier curves.
Using Shape Tweens (instead of the usual Motion Tweens used
for the caricature Symbols), I was able to make the wire sag
with gravity, move with momentum, and stay connected to both
the iPod and earbuds at all times.
Remember, you cannot apply a Shape Tween to a Symbol. The
wire had to remain as a non-Symbol object throughout the timeline.
|
Paul Barnett (voice of Simon) in NYC's Red Light District |
Andrea Praet, a lovely woman with a voice to match |
After I had illustrated the characters, the next step was
recording the song. It was difficult to decide which song I
should do. I thought maybe I'd do a Barenaked Ladies song,
since that is one of Jobs's favorite bands. I was considering If I Had $1,000,000, but figured that would
be better for a Bill Gates spoof one day. Various rap songs
also crossed my mind, like Nelly's Hot In Herre, and
Mystikal's Shake Ya Ass, but I didn't want to be too
cliché with a nerd doing rap ... much like Apple's original
white boy rendition of Sir Mix-A-Lot's Baby Got Back,
which was mysteriously removed from Apple's web site, along
with the kid who sang Eminem's Lose Yourself. I
finally chose ABBA's Take
a Chance On Me for
a few reasons. I felt that the lyrics worked nicely with the
theme of Apple entering into a new industry, and customers
should "take a chance" with the new music downloading system.
Also, it was a fun song to sing in that silly voice!
At the time I had not yet purchased my Emagic
Logic Platinum 6, and my trial versions of BIAS Peak and
Felt Tip's
SoundStudio had expired. So I was forced to launch my old
Macromedia SoundEdit 16 v2 in Classic Mode. Surprisingly,
it worked fine!
|
The song was recorded in three tracks, which were mixed down
into a final stereo version. That 44.1 KHz AIFF was imported
into the Flash Library. In the final product, the audio was
exported at 128Mbps Stereo MP3.
Friends Paul Barnett (that's his real British accent) and
Andrea Praet joined in to do the voices of Simon Cowell and
Paula Abdul, respectively.
Once the audio was recorded, I did the animation. Nothing
really fancy or complex for this cartoon, except for the
headphones wire, (see above). Steve Jobs is always so cool
in his blue
jeans and black turtleneck ... kinda' reminds me of the Fonz
from Happy Days. So I made Jobs do a dance move from the
Happy Days episode in which the Fonz was dancing like a mad
man,
doing those crazy Russian jump splits. That same Happy Days
episode was spoofed and digitally altered in the 1995 music
video for Weezer's Buddy
Holly, directed by Spike Jonze.
Lip syncing was a breeze in this project, and improved over
my previous project, NYMUG.
With NYMUG, I made the mistake of not altering the various
mouth positions enough for each sound. As a result, the lip
syncing looks a little stiff and robotic. This would normally
be cool because I like robots. In American iPod, I was more
relaxed with the mouth shapes, and therefore it looks more
natural.
|
"That was the BEST ninety-nine cents I've ever spent!"
|
I love doing Flash Jobs! |
The entire illustration and
animation process was done with Macromedia
Flash MX on my
Powerbook G3 500MHz Pismo, running Mac
OS X 10.2 "Jaguar".
No need to go out and buy a G5 yet,
because things seem to be working fine on a modest G3 system
so far. Plus, I'm confident
Steve Jobs will like this animation so much, he's
going to
call me
and personally offer me a free Power
Mac G5 as
a sign of his gratitude!
Well, he may offer me a free computer if I promise not do
do any more animations.
I guess that means no free G5 for me.
-- Macboy
Please feel free to post questions about the production of
this cartoon in the MacToons
Animation Forum!
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